2013 ITU Duathlon World Championships Introduces Charity Race to Benefit Local Children and Youth

OTTAWA–(Marketwired – July 03, 2013) – The 2013 ITU (International Triathlon Union) Duathlon World Championships has partnered with Ottawa Tourism and TrojanOne Ltd. to present the Sens Shuffle, a 5km charity run in support of the Sens Foundation. The event will be held on Saturday, August 10, as part of the race weekend taking place in Ottawa from August 8 to 10.

Open to the general public, $6 of the $55 race entry will support the Sens Foundation, whose aim is to raise funds in communities throughout eastern Ontario and western Quebec. Monies raised will focus on providing social recreation and education programs and facilities that promote physical and mental wellness. In addition, racers are encouraged to collect pledges of which 100% of the donation will go to the Sens Foundation.

With the option to run, jog or walk, Sens Shuffle participants will get to experience a one-of-a-kind race course located in Canada’s Capital City, Ottawa. The course starts in front of the Canadian War Museum and heads west along the Ottawa River into a loop on the Sir John A. Macdonald Parkway. Closed to traffic, racers will enjoy the picturesque views and the city’s landmarks from the world-class course. Interested participants are encouraged to register before August 7.

“The ITU Duathlon World Championships is very proud to partner with the Sens Foundation. It is exciting to incorporate an open race for the public on a world-class course,” says Norm O’Reilly, Race Chair. “The Sens Foundation is a well-known fixture in the Ottawa Community, and with their commitment to enable positive life changes for children in the Ottawa area and beyond, is the perfect match for the ITU Duathlon World Championships.”

“We’re extremely pleased to be the supported charity of the ITU Duathlon World Championships,” said Danielle Robinson, President, Sens Foundation. “With the Sens Shuffle we hope to raise awareness and funds for the more than one in five children in our community who live in poverty and lack access to social recreation and educational programs and facilities.”

Athletes from across the globe are set to gather in Ottawa to participate in the ITU Duathlon World Championships running August 8 to 10, 2013. Qualified men and women from 40 countries will compete in the Elite U23, Elite Junior, Age Group (18-70+) and Paraduathlon races for the World Championships, as a part of the World Games. The ITU Duathlon World Championships course has both standard (10km run, 40km cycle, 5km run) and sprint distance (5km run, 20km cycle, 2.5km run) courses.

In addition to the championship races and the Sens Shuffle 5km charity run, the ITU has partnered with Ottawa Tourism and TrojanOne Ltd. to create an open sprint distance Duathlon race available to the general public. Interested participants can register before July 15 to receive a discounted rate of $99 for the open Duathlon. Visit www.ottawaduathlon.com for more information.

About ITU (International Triathlon Union)
The ITU is the international government body for multisport disciplines of triathlon, duathlon, aquathlon and other nonstandard variations of running, cycling and aquatic sport. The ITU was founded in 1989 in Avignon, France, where the first triathlon world championships were held. It is now headquartered in Vancouver, Canada, and has over 120 affiliated national federations around the world. The ITU duathlon is a non-Olympic sport that holds world Championships as a part of the World Games since 1990.

About Sens Foundation
The Ottawa Senators Foundation empowers children and youth to reach their full potential by investing in incredible social recreation and educational programs that promote both physical and mental wellness.

About TrojanOne Ltd.
TrojanOne is a full service agency with services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management, public relations, social media management and experiential marketing. Through the development of properties and execution of one-of-a-kind events, TrojanOne is respected as an industry leader in helping clients build brand communities. For more information, visit www.trojanone.com

About Ottawa Tourism
Ottawa Tourism provides industry leadership and destination marketing to service the travel media and attract visitors, tours and conventions to Ottawa and Canada’s Capital Region. Visit Ottawa Tourism at www.ottawatourism.ca

For further information:

Jessica Hanick
Communications
TrojanOne Ltd.
416-355-2659
Jessica.hanick@trojanone.com
@TrojanOne

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